Scotty Kilmer is one of the most popular auto repair and advice YouTube channels, with over 2 million subscribers. His entertaining videos provide helpful car tips and reviews to help owners repair and maintain their vehicles. But how much does Scotty make from his highly successful YouTube channel?
What Factors Determine YouTube Earnings?
YouTube earnings are complex, being influenced by many factors. A critical source of income is advertising. This is based on CPM (cost per thousand views). The CPM rate varies based on content type, audience demographics, seasonality, and other factors. Popular channels typically average $3-$5 per 1,000 views.
Sponsorships are another income stream for top YouTubers. Companies pay for product placements or dedicated promotional videos. Rates vary greatly but often range from $10,000 to $100,000+ per video for channels with millions of subscribers.
Merchandise sales, affiliate marketing, and other revenue streams also contribute to earnings. YouTube income depends on views, rates, multiple revenue sources, and business costs.
Estimating Scotty Kilmer’s Earnings
With over 2 million subscribers and 300+ videos, Scotty has built a successful business on YouTube. His channel gets an impressive 500,000+ views per day, or about 18 million views monthly.
Assuming a $3 CPM rate, his monthly ad revenue would be approximately $54,000. However, his actual CPM is likely higher with a loyal audience and popularity. Sponsorships could add a minimum of $100,000 per month. Additional income from merchandise and affiliates may contribute several thousand more.
It’s estimated Scotty Kilmer’s total monthly earnings from his YouTube business fall between $150,000 to $200,000. This equates to $1.8 million to $2.4 million per year.
What Expenses Does He Have?
While his income is substantial, Scotty also has significant business expenses that reduce his profits. These include:
- Equipment costs – Cameras, lighting, microphones, editing software, computers and more.
- Studio rental and bills.
- Employees – Editors, assistants, writers, etc.
- Car purchases and maintenance.
- Advertising and promotion costs.
- Taxes.
Considering overhead, his net profits may be 30-50% of total revenue. Still, his YouTube business generates a healthy multi-million dollar income after expenses.
Additional Benefits and Opportunities
Aside from direct earnings, Scotty’s channel also provides other benefits:
- Brand building. His widespread popularity allows for sponsorships, book deals, and more.
- Industry authority status, lending credibility.
- Future monetization opportunities in new verticals.
- Passive income. Videos continue generating revenue for years after being posted.
- He finds personal fulfillment in sharing his passion and helping others.
Scotty Kilmer has built an incredibly successful auto-focused YouTube channel and will likely earn a multi-million dollar annual income. However, his videos require significant investments and overhead expenses. Through intelligent business management, he continues growing his revenue and audience.
Looking to start your own YouTube channel? Here are four tips to succeed:
- Find a niche and create valuable, engaging content. Provide value to attract loyal viewers.
- Optimize SEO by using keywords in titles, descriptions, and captions.
- Develop on-screen charisma and production quality. Personality and good editing retain viewers.
- Diversify income beyond just ads. Sponsorships, affiliates, and merchandise can grow earnings.
Scotty’s Total YouTube Earnings Over Time
Scotty started his YouTube channel in 2007, but his uploads and viewership remained minimal for several years. His subscribers and popularity started taking off around 2013.
Looking at estimated earnings from 2013 forward, Scotty has likely made $10+ million in total revenue from YouTube ads, sponsors, and other income streams.
His annual income in the early years was well under $100,000. But as his audience grew, so did his earnings. Based on the previous revenue projections, his YouTube business today generates $2 million+ yearly.
Scotty’s total cumulative earnings since 2013 potentially amount to $10 million. With continued audience growth, his income will likely keep rising as well.
How Scotty Compares to Other Top Auto YouTubers
Scotty Kilmer is one of the most viewed and highest-earning auto-focused YouTubers, but others are also successful in this niche.
ChrisFix has 13 million subscribers and viewership and earnings similar to Scotty’s. Both have leveraged their channels into millions per year.
Some other top auto YouTubers making 6-figures annually include EricTheCarGuy, HumbleMechanic, Engineering Explained, and Rainman Ray’s Repairs.
While smaller than Scotty, these channels demonstrate the lucrative potential around auto repair content on YouTube. They provide both education and entertainment to car owners.
Scotty Kilmer stands out through his high video volume, viral commentary, longevity, and loyal audience. His earnings from YouTube make him one of the most profitable auto personalities on the platform.
FAQ’s
How many subscribers does Scotty Kilmer have?
Scotty Kilmer has over 2 million subscribers on his YouTube channel.
How much does YouTube pay the YouTuber?
YouTube pays between $2-5 per 1,000 views, but top YouTubers can make over $100k per sponsored video.
How much does Google pay Youtubers?
Google owns YouTube, so they pay according to YouTube’s monetization rates and policies.
How old is Scotty Kilmer from YouTube?
Scotty Kilmer will be 67 years old in 2023.
Conclusion,
Scotty Kilmer has become one of YouTube’s top auto repair and advice stars. Through consistent quality content catering to car owners and enthusiasts, he has built an audience of over 2 million subscribers. His engaging videos provide helpful tips, reviews, and straight-talking commentary.
While YouTube earnings can be variable, Scotty’s large viewership and multiple income streams likely generate $1.8 – $2.4 million per year for his channel. Factoring in expenses, he probably nets over $1 million annually from his YouTube business alone.
After over a decade on YouTube, Scotty has established himself as an authoritative personality and successful internet entrepreneur through his viral auto videos. His story demonstrates how lucrative YouTube stardom is achievable with perseverance and delivering value to viewers.
